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Last week, the Council of the European Union adopted its position on the “Green Claims directive”, which aims to address greenwashing and help consumers make better-informed decisions when buying a product or using a service. While waiting for the final discussions with the European Parliament in September and its consequent entry into force, companies should start preparing for the new legislation, which will oblige those wishing to commercialise their products using empty green marketing claims, to substantiate them with a minimum of requirements. Within the “EU Circular Economy Action Plan”, the already adopted “Directive on Empowering Consumers for the Green Transition” and the future “Directive on New Rules on Substantiating Green Claims”, addressing consumers and manufacturers respectively, intend to fight misleading green claims. If companies do not take the necessary measures to comply with such legislations, they can expect penalties ranging from the exclusions from procurements to fines of at least 4% of their annual turnover. To support textile and footwear companies to respect this new scenario, a group of consumers and industry associations in Europe is working under the Erasmus+ VETting Green project.