At February 2016’s edition of GDS – Global Destination for Shoes & Accessories in Düsseldorf shoe manufacturers from Brazil will once again be proving they can also produce fashionable and highquality winter shoes.
The shoe industry in the South American country known here more for summer, sun and sea not only produces fashionable sandals and summer shoes but also quality boots, ankle boots, wellness & comfort shoes and sneakers etc.
Over 20 Brazilian brands will be featured at the winter edition of GDS under the Brazilian Footwear banner. Brazilian Footwear is the shoe export promotion scheme developed by the Brazilian Shoe Manufacturers’ Association (Abicalçados) together with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
The line-up at GDS once again features: Anatomic & Co, Beira Rio, Comfortflex, Grendha, Ipanema, Modare, Moema, Moleca, Molekinha, Piccadilly, Ramarim, Renata Mello, Rider, Sapatoterapia, Starzinho, Super Star, Suzana Santos, Toni Salloum, Vizzano, Wirth, Whoop and Zaxy. After several seasons away from the trade show men’s shoe label Democrata along with women’s shoe label Stéphanie Classic will be returning to Düsseldorf at GDS. Appearing for the first time: Piccadilly’s newly founded children’s vegan shoe label “Lilybi” as well as women’s shoe manufacturer Via Scarpa.
News, Shows & Events
Before and during GDS the Brazilian shoe specialists will once again be organising numerous activities. These measures are aimed at arousing the interest of the trade audience and media representatives and convincing them of the variety of products Brazil has to offer.
New Business Platform
To improve the information provided to trade visitors Brazilian Footwear have launched a new Business Platform. The new website aims to introduce international buyers to Brazilian shoe brands with simple, safe navigation and lots of information and business opportunities.
With its innovative format and protected access the platform is directed at buyers, importers, retailers, distribution firms and agents.
Users can search in a targeted manner for their desired products using filters like brand, shoe type, genre (men’s, women’s or children’s), style (casual, modern …), niche products (luxury, beach, comfort, sport, etc.) as well as price range.
In addition to providing visuals on the brands’ entire collections and videos on fit from various angles the platform also contains institutional details on the companies such as their key certifications, company history and a video tour round their production sites.
This allows buyers to learn more about the brands they wish to do business with. Registered buyers can also select their favourite brands and then also receive all updates from these labels via the platform. This includes information like price lists, catalogues as well as items available at the warehouse. This improves communication between the trading partners. Updated and reliable information accessible around the clock makes the Brazilian Footwear platform the ideal channel, also fulfilling the expectations of demanding international protagonists in the sector.
The platform is already available online at www.brazilianfootwear.com.br.
Presentations
For the GDS trade audience BRAZILIAN FOOTWEAR will once again be holding its own runway show on the catwalk in Hall 10 on the first and second days of the trade show. Participating in this show will be numerous exhibiting labels who will be staging their innovations for Autumn/Winter 2016/17 in suitable styling.
In Hall 3 along the Highlight Route the Brazilians will also have two showcases and their own dedicated area thereby leveraging the “Broadway of GDS” perfectly for additional presentation space. On the eve of GDS Brazilian Footwear will be holding a press photo shoot guaranteeing photographers first impressions of the A/W 2016/2017 innovations.
Further news on exhibitors, events and highlights will follow shortly.
For additional information go to: www.brazilianfootwear.com.br
Press department Brazilian Footwear Germany
Christina Grell, PR Consultant
t +49.211.4396.386 - f +49.211.4396.476
E-mail: grell@igedo.de
Press release
Brazilian Footwear
Düsseldorf, January