This season at CIFF the Urban area is growing in size and is redesigned with a brand new build-up concept, which creates a vibrant environment and much higher brand visibility.
The new build-up features its own entrance, and special projects as the center of attraction for each section within the area, giving buyers and visitors a clear overview of the segmentation, concept and brands. This ultimately results in the buyers and visitors seeing more brands in a smooth and effective way.
The announcement of the new and improved Urban area at the fair has been well received among the urban edge designers and brands within streetwear and denim. Besides a lot of returning brands, Urban welcomes a massive line-up of new brands.
New brands in Urban include; Me & My Brothers, Red Collar Project, Un jean, Defend Paris, Les (Art)ists, Double U Frenk, Arrogant Artists, Superga, The Blue Uniform, N.O.C., The Project Garments, Non Violence, OHW, HYMN and Mamh Sthlm (Me and My Homies), with more to come.
“We are very excited about the improved URBAN area, which I’m certain will garner a lot of attention from buyers and visitors. The new build-up and look will create a perfect atmosphere and vibe for the exhibitors and brands – new and old, and this will definitely rub off on our visitors. Secondly we are very happy to welcome all the new brands in Urban, which we look forward to cooperate with.”
Press release
CIFF
18 june 2015