#micamtales are the new protagonists of the international shoe exhibition: the theme for 2020 - “MICAM in Wonderland” Creativity, dreams and genius: MICAM, the shoe industry’s leading international fair, is poised to transform the world of footwear into a fantasy universe imbued with the enchanted atmosphere of the world’s most famous fairy-tales. The creative idea and direction were curated by the MM Company, with accounting by Laureri Associates, and the theme will accompany the trade show over the coming editions. MICAM’s #micamtales aim to portray the fantastic world of creativity through a collection of fairy-tales ‘to wear’, revisited in a contemporary key.

EXPO RIVA SCHUH &GARDABAGS – WOMEN’S TRENDS The 90s are back at Expo Riva Schuh, thanks in particular to the army boot style,the absolute stars amongst ladies’ footwear: comfortable and incredibly versatile, ideal for a variety of looks and the basis for creating fashionable outfits with a touch of nostalgic punk. Ankle boots are the must-have for the Autumn/Winter 2021 season,from the classic, timeless biker style, to a come-back forCamperos from the old wild west,featuring long, pointed toes and snakeskin designs, as well as padded boots,where furry wool blends perfectly with contrasting materials to take on the coldest days of the year, yet never sacrificing style. Heelsare no longer merely synonymous with femininity, but also represent personality, thanks to the most unusual geometric shapes and strong, bright colours ….an accessory sure to add that extra touch to your outfit. Comfortable, versatile footwear to be worn for all sorts of occasions and to show off a total 90s revival look.

The exhibition draws to a close with stable results that meet the organisers’ expectations, for this, the 93rd edition of Expo Riva Schuh and the 4th edition of Gardabags, events dedicated to volume footwear and leather goods, boasting an increasingly international and training-led identity. “During the four days of the trade fair, we have welcomed a targeted audience of professionals and once again we have proved to be the reference point for the volume footwear sector, able to offer, thanks to Gardabags, a complete and integrated business experience for leather goods”– states theChairman of Riva del Garda Fierecongressi, Roberto Pellegrini. “Astrong international vocation emerges as the key strength of the two events: indeed, in over 40 years of the history of Expo Riva Schuh, we have developed a policy of allegiance and relationships with the various players in the market, to the point where we involve companies and buyers from every corner of the world.”

In line with market trends and a growing demand on the part of buyers, the area dedicated to sports and outdoor shoes is back again Milan, 16 January 2020 - After its highly successful debut, the PLAYERS DISTRICT - the area specifically created inside MICAM Milano to provide the variegated world of outdoor and sports shoes with its own exclusive space - will be back at the forthcoming edition of the international trade show, to be held at the Fiera Milano from 16 to 19 February 2020. The PLAYERS DISTRICT is a clear reflection of market trends which indicate that the sports footwear segment is expanding rapidly: in the first nine months of 2019 Italian families, in fact, spent 3.4% more on this type of shoe compared with the same period in 2018, for a total of 750 million Euros in value and 15.4 million pairs sold, +3.0% (source: Confindustria Moda - Italian Federation of Textiles, Fashion and Accessories- based on data from Sita Ricerca). A further consolidation, therefore, following an increase of over 5% in both expenditure and quantity recorded at the end of 2018. Along with sneakers, the sports sector is the only one to show an increase in sales on the domestic market, which has been undergoing a long period of stagnation.